How To Track Competitors’ Website Traffic & Level Up Your SEO Strategy

Back in the day, marketing and SEO meant just that. Nowadays, SEO tactics have taken the spotlight in business, thanks to the internet boom of the last few years. You’ve probably noticed that your competitors aren’t standing still in their pursuits to rank higher in Google for their own sites. You’ve probably heard of all the news reports about SEO hacks, PPC, content, pay-per-click and more.

When you compare the strength of your brand to your competitors, and the strength of their tactics, your strategy needs to adapt to these trends.

What Are The Latest Google Tactics?

Here are some of the most significant tactics that Google is currently using.

1. YouTube

Google is heavily investing in the Google Preferred channel, which contains advertisers and content creators with similar content.

To create the Preferred channel, Google will remove ads from any publisher’s page that is “low quality” in Google’s eyes. Google Preferred pages will include some of the most popular YouTube channels, for example.

Google Preferred is a long-term investment. It is not unlike the slow and steady approach that Google takes with its search algorithm. Some may disagree, but Google seems to prefer to make changes slowly and to try to “convince” sites to adjust.

Google Preferred is a “tactic.”

Google Preferred won’t drive traffic to your site, it won’t be in any way competitive with any content that you may be creating. In fact, it is simply another source of potential new revenue. Google could implement changes to its AdSense and other advertising services.

So Google Preferred is not a tactic that can hurt your current site or website. You should watch closely and continue to promote your site regularly.

It may just mean that you will get some extra exposure through this channel, which is useful, and it may increase the organic traffic that your site gets as it may be surfaced higher on Google.

If you are looking to sell on Google, here are a few suggestions.

2. Video

I’m a huge proponent of video content. I have consistently added video and audio to all of my products, and have added a dedicated YouTube channel.

Video is not only a great way to market, it is also a way to create more sales. With Google’s recent announcement that it is prioritizing video, it seems that you’ll be seeing more sales and conversions on your website as well.

With video, it is easier to create a content series that will generate consistent content flow. In addition, you can promote your videos in Google Search and in Google YouTube with specific advertising.

3. PPC

PPC is when you pay to get someone to click on a link to your site.

If you have a low price, then that will generate more clicks. If you are too high, that will drive less clicks. The sweet spot is somewhere in between.

PPC is an easy-to-implement tactic that can bring you extra traffic from Google, and it can also provide a steady stream of cash flow.

But that’s not all. PPC is also a way to make your site more interactive, to improve your conversion rates and to expand your reach.

You can use PPC to target a niche audience. You can target specific keywords and phrases.

However, before you start to place your ads, you need to make sure that you are okay with the added competition that PPC brings.

4. Create a Site

The next big thing in Google is creating a site.

I’m sure that you have heard of the term “site,” and that you have an idea of what a site is. But do you know what this means for your SEO strategy?

What You Need to Know About Website Creation

To create a site, you’ll need a domain name. You’ll also need some content. These should be some topics you can build upon and use in your article posts.

You need to also make sure that all the pages on your site are either:

in a consistent fashion (i.e. title, meta description, content)

shortened or optimized

Check out a couple of great sites that are quick and easy to create a site.

New Resource: Total SEO Indexed Here

Once you’ve created your site, add it to your site dashboard. When you do that, you’ll start to see the traffic for the site.

The trick to site creation is to pick a niche that can be lucrative and drive traffic. Do you know how to make money writing? Use this resource to make money writing for Google.

Use these keywords in the page title, meta description and keyword rich description, and tag keywords.

As you can see, Google is starting to take a serious interest in optimizing the sites that you are creating. The search engine is looking to increase your website’s relevance. It wants to ensure that the title and content are relevant to the searchers and to the niche.

When building your site, think about the person who will be searching for what you are selling. If the person is a fan of your specific niche, then consider adding a video to your homepage.

Don’t Forget to Use Images

Google is about quality over quantity. This means that if you use a lot of keywords, then your keyword density will drop.

But what if you want to rank for more keywords? Well, this is a much better way to rank for more keywords.

One of the best ways to optimize your image keywords is to use the “picture with the answers” method.

Here is what it looks like:

You can also add a small video to your homepage with relevant keywords. This will further optimize the image and make it more search engine friendly.

To make this a reality, you need to increase the relevance of your images. Here are some great tips on how to do that.

5. Use a Content Management System

We are all busy and maybe we aren’t the best at content creation. Or maybe we just don’t have time.

That’s where a content management system (CMS) comes in.

A CMS is just a set of tools and resources you can use to create, edit, publish and share your content.

There are many CMS platforms, such as WordPress, Joomla, Magento, Shopify, Drupal, etc.

In my opinion, WordPress is one of the best content management systems available.

Why Is WordPress Good for SEO?

It’s free. It is cross-platform. It is compatible with most back-end systems (i.e. databases).

You can publish your content as you go, for free. Once your content is published on your WordPress site, Google will start ranking it for search queries that it thinks are relevant to your brand.

When you start to publish content on your site, use WordPress’ built-in navigation system to select relevant themes. Most WordPress themes offer an interface that will help you create fantastic content.

Again, the key to using WordPress is to make sure that your content is on a site that Google can find easily. I know that this might seem like a basic concept, but we have to think strategically when it comes to SEO.

Build Your Site with the Right Tools

If you are able to use a CMS, then you are one step ahead of the game.

To use a CMS, make sure that you are using one that is compatible with your back-end. That way, you can create WordPress pages and then easily add them to your WordPress site.

You don’t have to use a CMS.

We have mentioned that you don’t need to use one. But it is one more thing to keep in mind when building your website. You may be able to cut costs in the long run by not using a CMS.

5. Develop a Social Media Strategy

Social media is an essential part of any modern day marketing strategy.

However, a social media strategy is not as easy as people think.

If you are unsure of how to use social media to get traffic to your website, then take some of the following steps to put you on the right path.

First, you need to make sure that you have a social media management system. In my opinion, the best social media management system is HootSuite.

This tool can be installed on your website easily and quickly.

You can also install the social media pages for your domain. That way, you can stay on top of all of your social media accounts.

Once you have your social media accounts set up, you can start to use them. But don’t expect immediate results. That’s why it’s good to develop a strategy.

Here are some social media best practices:

Don’t use Social Media for promotions, yet. It’s not appropriate for brand building. However, promote it to your readers. Provide value.

Pay attention to comments. These are the opinions of your customers. You need to provide them with the information that they want. Ask for their feedback.

Finally, use these channels to monitor your brand. You will want to look at each channel for trends. You will also want to keep an eye on your competitors to learn about the latest tools and techniques that they are using.

Use The Best Tools

Using the best tools and the right approach will help you to get the best results in digital marketing.

By using the same tools as your competitors, you will learn about their strategy and take that to your site.

It’s only natural to use these tools for marketing your own brand. And that is okay.

However, there are ways to avoid copy-catting your competitors.

Use those tools to increase traffic to your site. But that should be the only thing you are doing with them.

Because that is how you will be able to maintain your competitive edge over your competitors.

We have only scratched the surface of digital marketing in this article. There is so much more that you can learn to help your brand succeed in the digital marketing world.

Today, you have a choice between being a follower or a leader.

The digital marketing world is constantly changing.

When it comes to search marketing, you need to stay up-to-date with the latest techniques. But, if you try to learn everything at once, you will end up doing more harm than good.

We have discussed some of the things that you need to do to stay on top of the trends.

The good news is that you can learn a lot in just a few hours.

In order to keep your brand at the top of the search results, you have to make sure that you are using the right tools.

If you are looking for help, then keep in touch with the Digital Marketing Institute.

Summing it All Up

If you are ready to take your brand to the next level, then you need to find out how to use digital marketing tools in your campaigns.

It’s all about finding the right tools that you can use to improve your results.

It’s also about being able to use the right techniques to get the most out of your digital marketing campaigns.

So, make sure you make an effort to master these digital marketing tips and the tools you need.

Your best brand experiences and highest customer satisfaction rates will result from these tips.