Top Free Keyword Research Tools For SEO: Tips Tricks & Practices
Is Keyword Research Worth the Effort?
Keyword research is an essential part of any online marketing strategy, and by adding a keyword-driven strategy to your strategy you are maximizing your chances of optimizing your pages for the best search ranking. However, doing a thorough search with multiple keywords, always using a quality tool, and analyzing the quality of the sites in your niche can be tricky. Fortunately, there are several ways to save time and money in the search for keywords that will attract your target audience.
Search terms in Google are ranked from 0-100. Anything under 20 means you’re in pretty bad shape. Anything over 50 means you’re in great shape. The average keyword volume is 25-30, so you’ll have to do keyword research and have a decent filter before you can say you’re in great shape.
However, by the time you run the filter through, the market for your niche is probably quite saturated. When optimizing your content for Google, the results should appear based on the search volumes of similar content for your niche. If your niche is already saturated, you need to plan ahead and invest in a content sharing network that isn’t saturated. Content sharing networks such as FB, TWTR, Digg, Reddit, or Hacker News can allow you to target niche-specific topics without the competition. This strategy can be very effective for scaling your Facebook page or your blog posts. It may take longer to find new content to share, but your content will go viral and will attract larger audiences, not those with the same niche.
In order to do keyword research for the Facebook algorithm, you’ll need to set up Facebook Groups as I described previously. This technique is great for searching out niche-specific information and finding blogs that share your interests. This method will also help you in developing your post strategies and coordinating with other groups.
Take advantage of free keyword research tools that will help you come up with an extensive keyword list with quality, relevant keywords. Search engines use keywords in search results to determine which pages are relevant to your subject and best fit the search terms you’re searching. Because it’s very possible that your page may appear among the millions of pages that use the same words, it’s worth investing a little extra time into this process and researching the keywords you’re targeting.
Search Tools – SEOmoz, SEMrush.
Use a Quality Google Keyword Tool
Here are a few tools you can use to explore the best keywords for your niche:
SEMrush
SEMrush has high rankings on Google and ranks sites based on the volume of the keywords they rank. Their search algorithm is based on relevance, not popularity.
Google Keyword Tool
Google Keyword Tool is a free keyword research tool that allows you to find keywords to rank your site for. Its keyword finder is similar to how a normal search engine looks for specific phrases, but more intensive. Their algorithmic search doesn’t take popularity into consideration, which makes it ideal for keyword research. The tool also searches other sites to find similar phrases.
WoW Score
This tool produces a keyword score based on a score that factors in your competition.
Choose a Powerful Keyword Research Tool
Depending on the length of your niche, it can be easy to become overwhelmed with the amount of keywords you should be targeting. Your niche keywords should be about something unique to your niche, and you should be able to give an effective example to provide you with an example of what the keyword is about.
For example, when setting out to rank my blog for “swimming pools,” the tool that I used recommended that I try to rank for “pools for sale” and “swimming pool tutorials.”
You should decide on a keyword which you can use as a core keyword. This is a keyword that you can use repeatedly throughout your post, but you should never use it at the start. This is an option if your niche is very crowded and you may not be able to provide a good enough example to rank for the keyword. It’s a good way to attract more visitors, but you will dilute your position.
One way to find a good core keyword is to keep a spreadsheet of keywords that you think would fit your niche. Look for keywords that provide answers to questions, and find words that you use frequently in your niche. The easier it is to understand and use, the better choice your page should be.
Organize Your Targeting
Once you’ve identified your primary keywords, you can then focus on finding the appropriate keyword strategies to use.
Creating & Following Up on Webinars
To drive people to your blog posts, you should be providing value. The best way to do this is to offer a live webinar or a video webinar. You can then reach out to other marketers to see if they’re interested in joining a webinar or attending a live webinar.
In our example, when a participant took an active role in promoting our blog post, we rewarded them with our affiliate link. You could do this by adding a brief giveaway.
Querying the Search Engines
One of the biggest trends in SEO is to be proactive and search relevant keywords. Not only does this give you an edge over your competitors, it also helps search engines find you. If you can find a way to develop unique content, you can rank well in search engine results pages.
Below are some of the common ways you can use keywords in your content:
On the homepage
Describe the main features of your site
Display a sample of your content on the homepage
Compare your service to another service and give a free trial of your service
Give a short introduction about the purpose of your blog and your niche
Use bullet points to increase the emphasis on certain keywords
Make it easy for visitors to easily find additional content
Consider Hitting Social Media
Social media can be a powerful tool in finding keywords. It’s important to be active on social media and engage with other members of the community. This will also help you connect with potential customers and see how they are using your site.
Here are some of the best social media websites for keyword research:
Google+
YouTube
YouTube
YouTube
Buffer
If you need help creating a Facebook page, this tutorial is a good starting point.
If you’re using a professional-looking website, such as Hubspot, it’s worth considering adding your page to the Facebook Pages Creator Tool, to help you show your potential customers why they should like and connect with your page.
AdWords
You can also check out AdWords which is a search advertising system. You should take the time to learn about the different products and services they have available. The exact details of each product can be extremely useful when setting up your strategy.
Focus on Text
Although it’s a lot of work, Google and other search engines are starting to take into account images. When targeting keywords, consider including any images with your page and mention the words “image” or “photo” to get better results.
Don’t Forget Link Building
People use search engines all the time to find great content. The best way to rank high in search engine results pages is to provide great content, that people want to read. You need to get a lot of traffic from other websites in order to be successful. Link building is the best way to drive traffic to your site.
Just make sure you target the keywords you want to rank for. You can use Bing keyword tool to find what your competitors are ranking for.
Conclusion
Search engine optimization is one of the best ways to market your website. The tips above will help you maximize the power of SEO. It’s a lot of work, but worth it when you can optimize your website for success.
Comments
Post a Comment